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Digital Marketing Institute (DMI)

APU partners with World Leader in Digital Marketing

APU is an approved partner of the Digital Marketing Institute (DMI). Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry.

DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.





Programme Specific Accreditation by DMI

 

Bachelor of Arts (Honours) in Marketing Management
APU’s Bachelor of Arts (Honours) in Marketing Management is fully accredited by DMI. APU Students have an option to signup to the DMI Student Membership, giving them the access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 190,000 global members. Upon Graduation, APU students will graduate with CDMA (Certified Digital Marketing Associate) from DMI.
Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing
APU’s Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing is fully accredited by DMI. APU Students have an option to sign-up for the DMI Student Membership, giving them access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, toolkits, career guidance, and networking opportunities with its 190,000 global members. Upon Graduation, APU students will graduate with CDMA (Certified Digital Marketing Associate) from DMI.
Bachelor of Arts (Honours) in Marketing Management with a specialism in E-Business
APU’s Bachelor of Arts (Honours) in Marketing Management with a specialism in E-Business is fully accredited by DMI. APU Students have an option to sign-up to the DMI Student Membership, giving them the access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 190,000 global members. Upon Graduation, APU students will graduate with CDMA (Certified Digital Marketing Associate) from DMI.
Bachelor of Arts (Honours) in Digital Advertising
APU’s Bachelor of Arts (Honours) in Digital Advertising is fully accredited by DMI. APU Students have an option to sign-up to the DMI Student Membership, giving them the access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 190,000 global members. Upon Graduation, APU students will graduate with CDMA (Certified Digital Marketing Associate) from DMI.

The accreditation by the DMI confirms the academic excellence of the E-Business, Digital Marketing, Marketing Management & Digital Advertising programmes at APU and it will boost students career prospects by completing a programme which is accredited by the prestigious Digital Marketing Institute (DMI).

For more information, please feel free to write to dmi@apu.edu.my


Why DMI?

  • Globally recognised, industry accredited and validated digital marketing program.
  • Over 75,000 graduates and 200,000 members.
  • Delivered in 100 countries and over 130 partners delivering courses.
  • Globally transferable qualification: recognised from industry to industry, as well as from country to country gives graduates great career mobility.

 

APU-DMI Accreditation Benefits

  • All students in these courses with DMI content are eligible to register with DMI and have access to myDMI portal for duration of course.
  • APU syllabus mapped to DMI learning outcomes. No exams or additional assessment.
  • Certification is awarded to students after completing the respective Bachelor’s degree programme.

 

Key Areas In The Digital Marketing Mix