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Course Details

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Duration
2+ years 6 months
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Intake Date
15 August 2025
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Awarding Body
APU, Malaysia
About APU

Why choose APU?

Malaysia’s Premier Digital Tech University
Malaysia’s Premier Digital Tech University
5-Star Excellence Rating SETARA
5-Star Excellence Rating (SETARA)
100% Employability Rate
100% Employability Rate
Ranked No.16 for International Students in the World
Ranked No.16 for International Students in the World
More than 80,000 Graduates & Alumni
More than 80,000 Graduates & Alumni
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No Exams 100% Courseworks/ Assignments
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Part-Time Module Schedule

Requirements

Entry Requirements

General Requirements
Bachelor’s degree
  • Bachelor’s degree with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
  • Bachelor’s degree with a CGPA of less than 2.50 can be accepted, subject to a minimum of 5 years working experience in the related fields.
  • ⁠Any others Bachelor’s degree with a minimum CGPA of 2.50 as accepted by the Senate, subject to passing the interview/ portfolio stage along with all the required documentations and the pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
 
English Requirements
International Students
  • IELTS : 6.0
     
For more information please click HERE
 
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
 

 

Skills Gain
Programme Outline

What We Teach

This programme is specifically designed to provide:
 

  • Extend design innovation management programme to different organisations that consider design to be a strategic competitive force.
  • Meet the growing demand for advanced skills in design management and leadership in the various services and business.
  • Prepare graduates to meet the growing needs for management of advanced design technology and implementation of new management approaches.
  • The Benefits of the Programme

    • The Master of Arts in Design Innovation Management programme will enhance graduates managerial skills and develop interdisciplinary knowledge through both theoretical and practical modules on a range of topics relevant to contemporary design management issues.
    • The interdisciplinary blend of design, innovation and management in this programme will enable graduates to develop critical approaches and practices that enhance their effectiveness as a practitioner, to enable graduates to pursue a broad range of design management careers in the private and public sectors relevant to the world of today.
    • Graduates will also learn the value of collaborative behaviour and teamwork through modules such as the collaborative project, and will gain an insight into the inner workings and pressures facing real world contexts.
  • Who Should Attend

    This programme will appeal to graduates who wish to:

    • Gain valuable insights into how design innovation management is expanding in complex and changing contemporary contexts, while applying the skills and knowledge through a diversity of projects.
    • Develop innovative and critical thinkers through the key areas of creative practice, business/ management, and cultural research that come together in this curriculum.
    • Place an emphasis on strategic and socially engaged design and real-world projects with agencies, research and strategy organisations and not-for-profit organisations.
  • Modules & Project

    This programme comprises 9 coursework modules and a Creative Futures Project. There are 8 compulsory Core Modules (including Research Methodology module) and you will have to choose 1 elective module from those listed).

    Pre-requisite Modules (for non-related students)
    Duration: 2 Months (ODL)

    • Managing People
    • Understanding Customers
    • Managerial Finance
    • Business Environment & Strategic Planning

    Core Modules

    • Design and Creative Industries
    • Business Planning for Creative Entrepreneur
    • Research Methodology
    • Design Thinking
    • Integrated Brand Management
    • Future Media Innovation
    • Service Design
    • Project Feasibility Study
    • Creative Futures Project

    Elective Modules (Choose 1)*

    • Intellectual Property
    • Creative Sustainability
    • Managing Design for Web
  • Creative Futures Project

    Student will need to complete an industry-based major projects along with evidence and output related to Design Innovation Management field. There will be a final exhibition and presentation towards the end of the course.

  • Enhance graduates' managerial skills and develop interdisciplinary knowledge

    DESIRABILITY-FEASIBILITY-USABILITY-DIAGRAM
    Framework adopted from Design Innovation Framework Diagram


    This programme will enhance graduates' managerial skills and develop interdisciplinary knowledge through both theoretical and practical modules on a range of topics relevant to contemporary design management issues. The interdisciplinary blend of design, innovation and management in this programme will enable graduates to develop critical approaches and practices that enhance their effectiveness as a practitioner. This enable graduates to pursue a broad range of design management careers in the private and public sectors relevant to the world today.

Master

Explore related programme

100% Online

Open & Distance Learning (ODL)

  • The ODL (Open & Distance Learning) programmes are designed to address the theoretical, practical and scientific skills and contribute towards new and meaningful knowledge in their field of expertise.
  • ​ODL allows students to learn anytime, anywhere at their own pace - this power of freedom has ignited more interest & excitement in learning.
  • All the Master (ODL) programmes are available for part-time study mode. The minimum duration of study is 2.5 years.
  • Students are to register the modules on a modular basis. Each module will be offered over a two-month duration.
Facilities

Facilities at APU

The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.

 

Remote video URL
Career Path

Your Career Path

Project Manager
Design Producer
Account/ Client Manager
Chief Design Officer
Design Researcher
Design Strategist
Service Designer/ Design Experience
Marketing Manager
Product Manager
Brand Manager/ Strategist
Venture Architect
Sustainable Designer/ Sustainable Manager
Innovation Manager
Fees & Certification

Ready, Set, Go.

Whether you are locals or traveling here, we have the options for you to pursue your dreams.

Malaysian

RM31,000

Total for Malaysian

International

RM31,000
(USD7,210)

Total for International

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.