Why choose APU?
Part-Time Module Schedule
Dual Degree
APU-DMU Dual Degree Programme
The World Went Digital. Flow With It.
Communication is no longer an industry, it is the engine of every industry. With 5.79 billion social media user identities, nearly 70% of the planet is part of a conversation that never stops, and the audience keeps growing by 9.3 new users every second (DataReportal, 2026). The money has followed the audience: global advertising spend will cross US$1 trillion for the first time in 2026, with digital claiming almost 69% of every advertising dollar (eMarketer, 2026; Statista, 2026) and influencer marketing alone surging from US$1.7 billion in 2015 to more than US$40 billion in 2026 (Influencer Marketing Hub, 2025; Mordor Intelligence, 2026). Employment of public relations specialists is also projected to grow 5% from 2024 to 2034, generating around 27,600 openings every year, with the strongest prospects going to candidates with advanced skill and social media expertise (U.S. Bureau of Labor Statistics, 2025). Behind every campaign, every crisis, and every data-driven communication decision is a communication professional, and the world needs more of them. The Master in Digital Communication at APU is designed to equip you to meet the need of the evolving communication industry where you will made ready to ride the waves of communication technology and to lead.
Postgraduate Scholarships
Scholarships Available
Up to 30% Merit Scholarship | 15% APEL A entry pathway.
Requirements
Entry Requirements
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
- IELTS : 6.0
What We Teach
This programme is specifically designed to provide:
- In-depth knowledge and hands-on skills to thrive in the fast-evolving world of digital communication.
- A specialised curriculum spanning PR strategies, global communications, digital campaigns and social media analytics expertise employers are actively seeking.
- A global outlook on digital communication, equipping students to craft strategies that resonate across cultures and international audiences.
- Real-world, problem-based learning that will shape students into independent, industry-ready communications professionals.
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The Benefits of the Programme
No Exams
100% Courseworks/ Assignments
Upon successful completion of this programme, you will be able to:
- Evaluate complex communication scenarios to develop creative, innovative and effective strategies and solutions using digital communication.
- Work across many industries with the digital communication skills that are applicable to various media forms such as social media, data analytics, artificial intelligence and visualisation.
- Develop a deep understanding of the digital creative economy and how platforms and artificial intelligence are transforming the media and communication environment.
- Demonstrate good leadership quality and personal skills in implementing effective communication strategies and recognize the need of life-long learning and professional development for successful career advancement by keeping abreast with emerging trends, technologies, and best practices in the communication landscape.
- Demonstrate entrepreneurship skills and professionalism in implementing effective communication strategies taking into consideration social responsibilities, cultural and ethical aspects of the communication landscape.
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Who Should Attend
The Master in Digital Communication is designed for individuals who are eager to develops future-focused specialised skills and advanced knowledge in digital communication as well as an applied understanding of the digital creative economy and how digital platforms are transforming the global media environment. The programme provides opportunities to people who want to learn how to adapt to new technologies and platforms to advance their careers such as able to analyze and apply communication methods in high-performance systems and able to create engaging content for different digital mediums.
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Modules & Project
This programme comprises 11 coursework modules (including Research Methodology module) and a Project.
Pre-Requisite Modules (For Non-Media & Communication Students)
Duration: 1 month (Full-time) / 2 months (Part-time)- Fundamentals of Communication
- Media Theories
Core Modules
- PR Strategies
- Communication Theory and Practice
- Global Communication Competencies
- Digital Campaigns Management
- New Media Industries and Technologies
- Statistical Decision Making
- Research Methodology
- Digital Media Analytics
- Behavioural Science, Social Media & Marketing Analytics
- Project
Elective Core Modules
- Marketing and Sustainability in the Age of Globalisation OR Design Thinking
- Managing Crisis Communication OR Managing Business Web Presence
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Project
You will be expected to conduct effective research in relation to your area of specialisation (Digital Communication) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history in relation to an aspect of business.
Facilities at APU
The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.
Ready, Set, Go.
Whether you are locals or traveling here, we have the options for you to pursue your dreams.
RM38,800
Total for Malaysian
RM42,000
(USD11,050)
Total for International
Programme code : (N/0323/7/0024)(07/30)(MQA/PA18240)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.
Note : All fees are payable in Ringgit Malaysia (RM). Any USD amounts indicated by APU are for reference only and are non-binding. The final amount payable is the RM amount stated in the official invoice, and the University will not entertain any claims arising from foreign exchange fluctuations.
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