Course Details
Dual Degree
APU-DMU Dual Degree Programme
Latest Technologies
More Than Just An Arts In Design Innovation Management Master Programme
The Masters of Arts in Design Innovation Management programme will enhance graduates managerial skills and develop interdisciplinary knowledge through both theoretical and practical modules on a range of topics relevant to contemporary design management issues.
The interdisciplinary blend of design, innovation and management in this programme will enable graduates to develop critical approaches and practices that enhance their effectiveness as a practitioner, to enable graduates to pursue a broad range of design management careers in the private and public sectors relevant to the world of today.
Requirements
Entry Requirements
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor’s degree in related fields with a CGPA of less than 2.50 can be accepted, subject to a minimum of 5 years working experience in the relevant fields.
- Pass an interview or submission of portfolio determined by the Senate as required.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
- IELTS : 6.0
What We Teach
This programme is specifically designed to:
- Extend design innovation management programme to different organisations that consider design to be a strategic competitive force.
- Meet the growing demand for advanced skills in design management and leadership in the various services and business.
- Prepare graduates to meet the growing needs for management of advanced design technology and implementation of new management approaches.
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The Benefits of the Programme
- Innovation and management from a creative perspective, within a world-leading art and design institution with strong link to the creative industries.
- Apply Design Thinking to real-world challenges, design collaboratively, engage critically and creatively with others and learn from shared experiences.
- An interdisciplinary programme informed by theories drawn from a range of design, business and humanities areas and delivered through projects and collaborations.
- Gain insight into creative briefs, target audiences and markets, through Design Management and Innovation.
- Benefit from diverse potential employment routes including setting up your own business, in-house and external design leadership roles, cultural positions and agency management jobs.
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Who Should Attend
This programme is geared towards graduates who have graduated from design backgrounds who wish to master managerial skills that are relevant to their previous experience. This programme also appeals to non-design field managers and executives who require design management skills as part of their managerial responsibility.
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Modules & Project
This programme comprises 9 coursework modules and a Creative Futures Project. There are 8 compulsory Core Modules (including Research Methodology module) and you will have to choose 1 elective module from those listed).
Pre-Requisite Modules (for non-related students)
Duration: 1 month (Full-Time)- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules- Design and Creative Industries
- Business Planning for Creative Entrepreneur
- Research Methodology
- Design Thinking
- Integrated Brand Management
- Future Media Innovation
- Service Design
- Project Feasibility Study
- Creative Futures Project
Elective Modules (Choose 1)*- Intellectual Property
- Creative Sustainability
- Technology Management
- Design for Retail
- Managing Business Web Presence
* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules - however such changes may prolong the study duration.
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Project
For the final project module named Creative Futures Project, you will need to complete an industry-based major projects along with evidence and output related to the Design Innovation Management field. There will be a final exhibition and presentation towards the end of the course.
Facilities at APU
The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.
Ready, Set, Go.
Whether you are locals or traveling here, we have the options for you to pursue your dreams.
RM34,800
Total for Malaysian
RM38,800
(USD9,700)
Total for International
Programme code : (N/0288/7/0001)(05/26)(MQA/FA14558)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.
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