“We can change the world and make it a better place. It is in our hands to make a difference.” — Nelson Mandela.

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The quote resonates deeply with the Asia Pacific University of Technology & Innovation (APU) and its commitment to sustainability and creativity. APU, anchored by its School of Business (SoB), Integrated Sustainability & Urban Creativity Centre (ISUC) Student Chapter, and APU Community Engagement (ACE), recently made a meaningful difference in the lives of underprivileged communities across the country.

Recognizing the current situation faced by the indigenous community in Sungai Mok, Kuala Rompin, Pahang, the academic staff and students from APU's SoB and ISUC embarked on a CSR Project. They visited the national primary school, Sekolah Kebangsaan Sungai Mok, and donated a SMART TV set. This technology will be used to facilitate online English classes for children who are eager to learn but lack advanced access to educational resources.

On 7 June, the APU team, including academics from SoB, Ms. Sueraya Alwie, Ms. Nadiah Suki, and Ms. Abbhirami Sivarajan, along with Ms. Chung Wei Qi, a member of the ISUC Student Chapter, arrived at the school. The warm welcome they received was expressed through a traditional dance performed by the children. According to Ms. Abbhirami who supervised the Chapter, the SMART TV, valued at around RM3000, will empower standard six students with e-learning tools and prepare them for their secondary school studies.

Associate Professor Dr. Jason James Turner, APU School of Business Senior Head, expressed his delight in making a positive impact on the community. He stated that the project's objectives align closely with the UN's Sustainable Development Goals (SDGs). APU's commitment to sustainability, creativity, and community engagement contributes to various SDGs, including SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), and SDG 11 (Sustainable Cities and Communities).

The act of charity does not end with this one project. APU's SoB and the ISUC Student Chapter engage externally each year, selecting organisations to support and collaborate with. The decision to work with Sungai Mok primary school arose when APU was approached by Aspirasi Lestari, a local nongovernmental organization (NGO), to support e-learning for standard six students in this school with approximately 100 students and five teachers. Dr. Jason emphasized the importance of ongoing efforts to fully realise the potential impact of such initiatives, using SMART TV to provide continued teaching and learning opportunities to this eager community.

Additionally, the APU Community Engagement (ACE) successfully raised RM15,000 in charity funds through the APU Neon Run held on 6 May. Over the following two months, ACE distributed the funds and goods to four organizations: Rumah Kasih (an old folks' home), Agathians Shelter (an orphanage), FurryKids and SPCA (animal shelters).

The humanitarian acts of the APU community exemplify the transformative power of kindness in making the world a better place. While the SDGs are universal and inherently global goals, initiatives like these instil a compassionate mindset in the younger generation. By engaging in such efforts, undergraduates gain valuable insights into global issues and develop into mature citizens of the future.