The Asia Pacific University of Technology & Innovation (APU) once again demonstrated its creative excellence as students from the School of Media, Arts and Design (SoMAD) clinched an impressive 3 bronze awards and 6 merit awards at the prestigious Student Kancil x sCoolers Awards 2024.

This extraordinary achievement is a testament to the exceptional talent and dedication of APU students and faculty members, who continue to prove their mettle in Malaysia's vibrant design and advertising landscape. 

Held on 22 November 2024 at EX8, Subang, the award ceremony served as a premier platform celebrating the innovative and artistic works of Malaysia’s budding creative minds. Organised by the Association of Accredited Advertising Agents Malaysia (4As), the competition welcomed entries of student works produced between 12 November 2023 to 13 November 2024. 

“SoMAD at APU participated enthusiastically, submitting 24 entries, and we are thrilled to achieve such significant success, bringing home 3 bronze and 6 merit awards,” said Mr Chua Soo Han, a SoMAD lecturer who mentored the participants. 

This year, a total of 11 SoMAD students, representing diverse programmes and projects, were honoured with accolades that celebrated their expertise, innovation, and creativity in various categories. Here's the list of winners: 

Bronze Awards:

Merit Awards:

A Word of Pride from SoMAD’s Leadership

Reflecting on the remarkable achievement, Ms Debbie Liew Pooi Kuan, Head of SoMAD, expressed, "These awards reflect the creative spirit and commitment of our students, who continuously break the ground with their innovative designs and ideas. At SoMAD, we believe in nurturing talents who can redefine the creative landscape, and this accomplishment reinforces our dedication to excellence. Congratulations to all our winners—you are the trailblazers of tomorrow!"