Ms Harjinder Kaur (Senior Lecturer, School of Marketing and Management at Asia Pacific University of Technology & Innovation) conducted an insightful workshop titled “Building a Solid Personal Branding in the Digital World” at Aston Batam Hotel & Residences in Indonesia on 4th May 2024.

The workshop offered invaluable insights and practical strategies for effectively establishing and nurturing a compelling personal brand online, equipping students with essential tools for digital success.

The strategies outlined by Ms Harjinder, which are crucial in the digital age, where online presence is key for career advancement, credibility, networking, personal growth, and adapting to digital trends:

1. Defining one’s brand
2. Setting clear goals
3. Maintaining a consistent online presence
4. Generating quality content
5. Leveraging social media effectively
6. Networking proficiently
7. Demonstrating expertise
8. Balancing personal and professional content
9. Developing a personal website

Mr Clarence, Regional Representative (Indonesia) for Student Services at APU, commended the event’s remarkable success, citing the impressive turnout and sustained student engagement throughout.

He underscored the significance of such gatherings in bolstering APU’s standing and influence within the Indonesian market, emphasising their role in fostering meaningful connections and promoting the university’s offerings.

Assoc Prof Dr Devinder Kaur (Head, School of Marketing and Management at APU) highlighted the dual advantage of such opportunities for both student and staff development.

In her reflections on the workshop, she highlighted that building a strong personal brand in the digital world not only benefits individuals but also fosters inspiration, enhances community engagement and creates social impact.

“This ultimately contributes to a more connected, supportive, and thriving community environment,” she said.