Digital Marketing & Media

APU’s Digital Marketing and Media & Communication programmes are designed to prepare students for impactful careers in today’s digital and creative industries 

With exposure to areas like consumer behaviour, marketing communications, and strategic knowledge in digital tools, data analytics, social media, and online branding, students develop a deep understanding of how marketing impacts businesses globally. APU is also an approved partner of the Digital Marketing Institute (DMI), and students may opt for a CMI Level 5 Certificate in Management & Leadership through our APU-CMI Dual Accreditation pathway. 

The Media & Communication programme develops creative, analytical, and communication skills through practical learning and industry insights. Students may also opt for the CMI Level 5 Award to strengthen their leadership credentials in the media field.