Course Details
Why choose APU?
Part-Time Module Schedule
Latest Technologies
More Than Just A Business Administration Master Programme
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Digital Leadership will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
Requirements
Entry Requirements
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
- IELTS : 6.0
What We Teach
This programme is specifically designed to provide:
- The Master of Business Administration with a specialism in Digital Leadership empower students with advanced skills to confront the complexities of digital transformation. There is a pressing need for professionals who can seamlessly integrate managerial expertise, digital acumen, and visionary thinking. This programme responds to rapid expansion of this employment sector while nurturing employability competencies.
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The Benefits of the Programme
No Exams 100% Courseworks/ Assignments
- Identify leadership requirements in different situations and demonstrate appropriate leadership capabilities.
- Attain expertise in strategic thinking, essential for navigating the complex business environment. Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
- Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows digital leaders to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
- Acquire innovative problem-solving techniques to solve global business challenges.
- Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
- Understand and critically analyse the digital business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
- Demonstrate the personal effectiveness through effective self-management within the professional environment.
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
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Who Should Attend
The Master of Business Administration with a specialism in Digital Leadership is designed for professionals who aspire to excel in leadership roles within the dynamic landscape of digital business. This program is ideal for individuals who wish to understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.
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Modules
This programme comprises 13 coursework modules and a Project. There are 10 compulsory Core Modules (including Research Methodology module) and 3 specialisation modules.
Pre-requisite Modules (for non-business students)
Duration: 2 months (ODL)- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules
- Organisational Behaviour
- Managerial Finance
- Managerial Economics
- Business Intelligence Systems
- Global Strategic Management
- Strategic Marketing Management
- Statistical Decision Making
- Entrepreneurship
- Human Resource Management
- Research Methodology
- Project
Specialisation Modules
- Leading Digital Business Transformation
- Big Data Analytics and Technologies
- Digital Execution
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Project
You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.
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Demand for MBA talent is strongest in Asia Pacific
"MBA graduates continue to command a salary premium compared to direct from industry hires and bachelors degree hires" - Graduate Management Admission Council (GMAC) Survey
“Typically, those applicants with a Master’s degree or MBA will be hired with one or two grades higher than degree holders… about an 8% higher salary depending on the field or industry they plan to join”.- Lee Chun Keat
Director of Engineering, Oppstar MalaysiaThe MBA is a popular platform for career progression (Lessler, 2018), providing students with a set of transferable skills and knowledge to allow them to lead and make decisions in management positions. With its emphasis on personal growth, networking and challenging complexity, MBA graduates are well prepared for the future jobs market and the continued demand for MBA talent.
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Testimonials by our MBA graduates
“Driven by state of the art technology on all fronts and boasting of a well-equipped faculty, I was conditioned and nurtured in a way that has helped me thrive in some of the most challenging environments ever since I graduated with a MBA.”- Arjun Narayanan
Content Manager, IIMResume, India“APU’s environment well adapted for students’ needs and wants. I learned how to be optimistic and to be a fast learner. It was undoubtedly a life changing experience.”- Kanat Zhumanov
Chief Manager of the Board Office of “University Medical Center”
Corporate Fund in Nur-Sultan City, Kazakhstan
100% Online
Open & Distance Learning (ODL)
- The ODL (Open & Distance Learning) programmes are designed to address the theoretical, practical and scientific skills and contribute towards new and meaningful knowledge in their field of expertise.
- ODL allows students to learn anytime, anywhere at their own pace - this power of freedom has ignited more interest & excitement in learning.
- All the Master (ODL) programmes are available for part-time study mode. The minimum duration of study is 2.5 years.
- Students are to register the modules on a modular basis. Each module will be offered over a two-month duration.
Facilities at APU
The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.
Ready, Set, Go.
Whether you are locals or traveling here, we have the options for you to pursue your dreams.
RM31,000
Total for Malaysian
RM31,000
(USD7,750)
Total for International
Programme code : (N-DL/0414/7/0005)(05/27)(MQA/PA15616)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.
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