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Course Details

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Duration
1 year
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Intake Date
20 January 2025
12 May 2025
25 August 2025
15 December 2025
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Awarding Body
APU, Malaysia
About APU

Why choose APU?

Malaysia’s Premier Digital Tech University
Malaysia’s Premier Digital Tech University
No.1 for International Students in Malaysia (QS World University Ranking 2024)
No.1 for International Students in Malaysia (QS World University Ranking 2025)
5-Star Excellence Rating SETARA
5-Star Excellence Rating (SETARA)
100% Employability Rate
100% Employability Rate
Ranked No.16 for International Students in the World
Ranked No.16 for International Students in the World
More than 80,000 Graduates & Alumni
More than 80,000 Graduates & Alumni
Latest Technologies

More Than Just An International Business Communications Master Programme

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Science in International Business Communications will have the option to also opt-in for a CMI L7 Certificate in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

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Requirements

Entry Requirements

General Requirements
Bachelor’s degree
  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • ​Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
 
English Requirements
International Students
  • IELTS : 6.0
     
For more information please click HERE
 
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
 
Programme Outline

What We Teach

This programme is specifically designed to provide:
 

  • A broad and extensive knowledge of international and intercultural communication.
  • An overall understanding on how culture affects communication.
  • The ability to conduct an interdisciplinary analysis of business communications in an international environment.
  • The Benefits of the Programme

    On successful completion of this programme, you will be able to :
     

    • Develop skills to be employed in an advisory or practical managerial capacity in international communications.
    • Manage business and corporate communication in multinational business environments.
    • Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
    • Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
    • Interact effectively & responsibly with individuals and organisations in this context.
    • Demonstrate ethical behaviour through appropriate communication in an international environment.
    • Build perceptiveness, transparency and capability to communicate in an unfamiliar cultural context.
    • Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.
       
  • Who Should Attend

    The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management. 

    This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment. Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments.

  • Modules & Project

    This programme comprises 10 coursework modules (including Research Methodology module) and a Project

    Pre-requisite Modules (for non-business students)
    Duration: 1 month (Full-time)

    • Managing People
    • Understanding Customers
    • Managerial Finance
    • Business Environment & Strategic Planning

    Modules

    • Technology, Culture and People: A Global Perspective
    • Marketing and Sustainability in the Age of Globalisation
    • Behavioural Science, Social Media and Marketing Analytics
    • Communication Theory and Practice
    • International Business Communications and Competencies
    • Planning Business Communications Campaign
    • New Media Industries and Technologies
    • Statistical Decision Making
    • Research Methodology
    • Managing Crisis Communications
    • Project
  • Project

    You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.


Facilities

Facilities at APU

The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.

 

Remote video URL
Career Path

Your Career Path

International Communication Manager
International Relation Manage
Event Manager
Business Communication Advisor
Intercultural Consultant
Spokesperson
PR & Communications Manager
Global Marketing Manager
International Development Manager
Analytics & Reporting Manager
Decision Analytics Manager
Media Relations Manager
Communications Specialist
Sales & Marketing Manager
Fees & Certification

Ready, Set, Go.

Whether you are locals or traveling here, we have the options for you to pursue your dreams.

Malaysian

RM34,800

Total for Malaysian

International

RM38,800
(USD9,700)

Total for International

Programme code : (R2/0414/7/0093)(03/27)(MQA/FA0761)

​* Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details

All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.