Course Details
Dual Degree
APU-DMU Dual Degree Programme
Latest Technologies
More Than Just An International Business Communications Master Programme
Requirements
Entry Requirements
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
- IELTS : 6.0
What We Teach
This programme is specifically designed to provide:
- A broad and extensive knowledge of international and intercultural communication.
- An overall understanding on how culture affects communication.
- The ability to conduct an interdisciplinary analysis of business communications in an international environment.
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The Benefits of the Programme
On successful completion of this programme, you will be able to :
- Develop skills to be employed in an advisory or practical managerial capacity in international communications.
- Manage business and corporate communication in multinational business environments.
- Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
- Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Interact effectively & responsibly with individuals and organisations in this context.
- Demonstrate ethical behaviour through appropriate communication in an international environment.
- Build perceptiveness, transparency and capability to communicate in an unfamiliar cultural context.
- Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.
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Who Should Attend
The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management.
This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment. Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments. -
Modules & Project
This programme comprises 10 coursework modules (including Research Methodology module) and a Project
Pre-requisite Modules (for non-business students)
Duration: 1 month (Full-time)- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Modules
- Technology, Culture and People: A Global Perspective
- Marketing and Sustainability in the Age of Globalisation
- Behavioural Science, Social Media and Marketing Analytics
- Communication Theory and Practice
- International Business Communications and Competencies
- Planning Business Communications Campaign
- New Media Industries and Technologies
- Statistical Decision Making
- Research Methodology
- Managing Crisis Communications
- Project
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Project
You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.
Facilities at APU
The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.
Ready, Set, Go.
Whether you are locals or traveling here, we have the options for you to pursue your dreams.
RM34,800
Total for Malaysian
RM38,800
(USD9,700)
Total for International
Programme code : (R2/0414/7/0093)(03/27)(MQA/FA0761)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.
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