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Master of Business Administration with a specialism in Digital Leadership (ODL) - 100% Online

Asia Pacific University of Technology & Innovation (APU) receives perfect 5-Stars on Online Learning in the latest QS Stars Rating System

This programme is specifically designed to provide:

  • The Master of Business Administration with a specialism in Digital Leadership empower students with advanced skills to confront the complexities of digital transformation. There is a pressing need for professionals who can seamlessly integrate managerial expertise, digital acumen, and visionary thinking. This programme responds to rapid expansion of this employment sector while nurturing employability competencies.

Click HERE for more information on APU Masters Degree Scholarship

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MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Digital Leadership will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

Part Time
2.5-3 years

Malaysian Fees:
RM 31, 000.00

International Fees:
RM 31, 000.00

Total: Malaysian - RM 31,000 | International - RM 31,000

Part-time:
• 07 Jun 2024
• 16 Aug 2024
• 25 Oct 2024

Asia Pacific University, Malaysia

GENERAL REQUIREMENTS
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS • IELTS 6.0
 
Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

This programme comprises 10 coursework modules (including Research Methodology module), 3 specialisation modules and a project.

Pre-Requisite Modules
(For non-business students: Duration: 2 months (ODL))
  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning


Core Modules
  • Organisational Behaviour
  • Managerial Finance
  • Managerial Economics
  • Business Intelligence System
  • Global Strategic Management
  • Strategic Marketing Management
  • Statistical Decision Making
  • Entrepreneurship
  • Human Resource Management
  • Research Methodology
  • Project


Specialisation Modules
  • Leading Digital Business Transformation
  • Big Data Analytics and Technologies
  • Digital Execution

Project
You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.


Open & Distance Learning (ODL)


  • Master of Business Administration with a specialism in Digital Leadership (ODL) (Open & Distance Learning) allows students to learn anytime, anywhere at their own pace - this power of freedom has ignited more interest & excitement in learning.
  • The delivery will consist of online meetings and consultation through Microsoft Teams, coupled with Asynchronous learning materials on Moodle.
  • This programme is an APU award only.
  • Students are to register the modules on a modular basis. Each module will be offered over a two-month duration.

No Exams 100% Courseworks/ Assignments

  • Identify leadership requirements in different situations and demonstrate appropriate leadership capabilities.
  • Attain expertise in strategic thinking, essential for navigating the complex business environment. Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
  • Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows digital leaders to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
  • Acquire innovative problem-solving techniques to solve global business challenges.
  • Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
  • Understand and critically analyse the digital business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate the personal effectiveness through effective self-management within the professional environment.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.

The Master of Business Administration with a specialism in Digital Leadership is designed for professionals who aspire to excel in leadership roles within the dynamic landscape of digital business. This program is ideal for individuals who wish to understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.

  • Analytics & Reporting Manager
  • Business Development Manager
  • Digital Business Analyst
  • Digital Business Consultant
  • Business Research Analyst
  • Chief Executive Officer (CEO)
  • Chief Marketing Officer (CMO)
  • Corporate Strategy Manager
  • Decision Analytics Manager
  • Entrepreneur
  • General Manager
  • Global Purchasing Manager
  • Digital Transformation Manager
  • Logistic and Supply Chain Manager
  • Management Consultant
  • International Marketing Manager