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Master of Business Administration with a specialism in Digital Leadership

APU-DMU Dual Degree Programme

Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE.



Asia Pacific University of Technology & Innovation (APU) receives perfect 5-Stars on Online Learning in the latest QS Stars Rating System

This programme is specifically designed to provide:

  • The Master of Business Administration with a specialism in Digital Leadership would allow those students who choose this specialism to acquire advanced skills to take on the challenges of digital transformation.
  • The subject is an important area to study given the growing demand from employers across all sectors for professionals who combine managerial skills, digital understanding and vision.
  • The area is considered a fast-growing sector for employment, developing key employability skills.

Click HERE for more information on APU Masters Degree Scholarship

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MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration with a specialism in Digital Leadership will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

Full Time:
1+ years

Part Time:
2.5-3 years

Malaysian Fees:
RM 34, 800.00

International Fees:
RM 38, 800.00

Total: Malaysian - RM 34,800 | International - RM 38,800

Full-time
• 04 Jun 2024
• 18 Sep 2024

Part-time
• 07 Jun 2024
• 16 Aug 2024
• 25 Oct 2024

Asia Pacific University, Malaysia

GENERAL REQUIREMENTS
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS • IELTS 6.0
 
Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

  • Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
  • Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
  • Develop the ability to master of the technology associated with the profession.
  • Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
  • Research information considering social responsibilities and related ethics.
  • Understand behavioural science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
  • Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
  • Understand and critically analyse the digital business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate the personal effectiveness through effective self-management within the professional environment.

This programme comprises of 6 core modules (including Research Methodology module), 4 specialisation modules, 2 elective modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and digital leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.

Pre-Requisite Modules
(For non-business students: Duration: 1 month (Full-time) / 2 months (Part-time))
  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning


Core Modules
  • Managerial Finance
  • Managerial Economics
  • Human Resource Management
  • Strategic Marketing Management
  • Research Methodology
  • Statistical Decision Making
  • Project


SPECIALISATION MODULES
  • Leading Digital Business Transformation
  • Big Data Analytics and Technologies
  • Global Strategic Management
  • Digital Execution


Elective Modules (Choose 2)*
  • Technology Management
  • Managing Creativity and Innovation
  • Entrepreneurship
  • Behavioural Science, Social Media & Marketing Analytics

* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, at the beginning of the semester, they can choose from the available modules offered in the semester.


Project
You will be expected to conduct effective research in relation to your area of specialisation (Digital Leadership) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history.


This programme is geared towards managers who wish to focus on enhancing and enriching skills to take on the challenges of digital transformation. In addition, middle and senior level managers will find this programme useful towards career growth as digital leadership is an important area to study given the growing demand from employers across all sectors to develop professionals with the combination of managerial skills, digital understanding, and vision.

  • Analytics & Reporting Manager
  • Business Development Manager
  • Digital Business Analyst
  • Digital Business Consultant
  • Business Research Analyst
  • Chief Executive Officer (CEO)
  • Chief Marketing Officer (CMO)
  • Corporate Strategy Manager
  • Decision Analytics Manager
  • Entrepreneur
  • General Manager
  • Global Purchasing Manager
  • Digital Transformation Manager
  • Logistic and Supply Chain Manager
  • Management Consultant
  • International Marketing Manager