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Master of Business Administration

APU-DMU Dual Degree Programme

Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE.



Asia Pacific University of Technology & Innovation (APU) receives perfect 5-Stars on Online Learning in the latest QS Stars Rating System

This programme is specifically designed to provide:

  • An opportunity to develop knowledge and skills as a business manager in various work settings.
  • A platform to improve effectiveness in any present and future management roles.
  • Developing capabilities in integration of knowledge, skills and personal qualities that are applied appropriately in response to various circumstances.

Click HERE for more information on APU Masters Degree Scholarship

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MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME

In this age of digital transformation, being equipped with digital, technical & analytical skills in addition to profound business skills & professional knowledge makes you stand out among the rest. As an MBA @ APU student, you will be exposed to modules in business intelligence & data analytics & technology management, which will shape you into competent business leaders upon completion of the programme.

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

Full Time:
1+ years

Part Time:
2-3 years

Malaysian Fees:
RM 34, 800.00

International Fees:
RM 38, 800.00

Total: Malaysian - RM 34,800 | International - RM 38,800

Full-time
• 04 Jun 2024
• 18 Sep 2024

Part-time
• 07 Jun 2024
• 16 Aug 2024
• 25 Oct 2024

Asia Pacific University, Malaysia

GENERAL REQUIREMENTS
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS • IELTS 6.0
 
Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

This programme comprises of 8 core modules (including Research Methodology module), 2 elective modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme

Pre-Requisite Modules
(For non-business students: Duration: 1 month (Full-time) / 2 months (Part-time))
  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning


Core Modules
  • Organizational Behaviour
  • Managerial Finance
  • Global Strategic Management
  • Strategic Marketing Management
  • Managerial Economics
  • Statistical Decision Making
  • Human Resource Management
  • Research Methodology
  • Project


Elective Modules (Choose 2)*
  • Technology Management
  • Managing Creativity and Innovation
  • Behavioural Science, Social Media and Marketing Analytics
  • Entrepreneurship

* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules – however such changes may prolong the study duration.


Project
You will be expected to conduct effective research in relation to business for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of business.


On successful completion of the programme, you will be able to:

  • Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
  • Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
  • Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
  • Understand behavioral science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
  • Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
  • Understand and critically analyse the contemporary business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate the personal effectiveness through effective self management within the professional environment.

This programme is geared towards senior managers, managers and executives who wish to focus on enhancing and enriching management, critical decision making skills and career growth in both local and international organisations. The Part time programme is specifically designed for working executives

  • Banking Manager
  • Business Development Manager
  • Finance Manager
  • Human Resource Manager
  • Logistic and Supply Chain Manager
  • Procurement Manager
  • Project Manager
  • Sales and Marketing Manager
  • Market Researcher
  • Business Consultant
  • Business Research Analyst
  • Entrepreneur
  • Chief Marketing Officer (CMO)
  • General Manager
  • Analytics & Reporting Manager
  • Management Consultant
  • Chief Executive Officer (CEO)
  • International Marketing Manager