The School of Marketing and Management (SoMM) at Asia Pacific University of Technology & Innovation (APU) hosted a thought-provoking speaking engagement titled “Leading with Humanity in the age of Automation” on 5th July 2024.

Led by Ms Harjinder Kaur (Senior Lecturer, SoMM at APU) the event brought together a total of 150 students and staff from various academic schools at APU.

The event aimed to educate APU students and staff about understanding how to succeed in an increasingly automated world while preserving a human touch, aligning with Sustainable Development Goal 4, 8, 9, 10, 16, and 17 (SDG 4, 8, 9, 10, 16, and 17).

Mr Akihiko Katayama, Chairman and Co-Founder of Sprint Milestone, served as the keynote speaker for the engaging and informative session.

First Key Takeaway: Emphasising a Human-Centric approach

Mr Akihiko underscored the importance of adopting a human-centric approach to automation, stressing that while technology can greatly enhance efficiency, it is the human qualities of critical thinking, emotional intelligence, and ethical decision-making that remain irreplaceable.

Additionally, he highlighted that automation should not overshadow the need for human insight and judgement, which are essential for navigating complex situations that technology alone cannot address.

“By focusing on the human elements, organisations can ensure that automation complements and enhances the human experience rather than replacing it, leading to more balanced and ethically sound outcomes.”

Second Key Takeaway: Prioritising Skill Development

Mr Akihiko emphasised the imperative of prioritising skill development in today’s rapidly evolving landscape, urging individuals to continuously update their skills and embrace the concept of lifelong learning.

He stressed that in a world where technological advancements and industry demands are constantly changing, staying relevant requires more than just initial training.

“By actively pursuing new knowledge and adapting to emerging trends, individuals can maintain their competitive edge and ensure their professional growth.”

Third Key Takeaway: Navigating Ethical Challenges

Mr Akihiko addressed the profound ethical implications associated with automation, advocating for a responsible approach to innovation that prioritises human well-being and actively works to minimise inequalities.

He underscored the necessity for ethical frameworks that guide the development and deployment of technology, ensuring that advancements serve to benefit society as a whole and do not exacerbate existing disparities.

“By focusing on these ethical considerations, organisations can foster a more inclusive and equitable future in the face of technological progress.”

Fourth Key Takeaway: Building a collaborative Ecosystem

Mr Akihiko advocated for the creation of a collaborative ecosystem where businesses, educational institutions, and governments unite to address the complexities of automation.

He highlighted that fostering strong partnerships between these sectors is crucial for developing effective strategies and solutions that can drive sustainable progress.

“By working together, these entities can better manage the challenges posed by automation and ensure that its benefits are widely distributed across society.”

Interactive Q&A Session

Following his talk, Mr Akihiko participated in an interactive Q&A session with the audience, where they raised thought-provoking questions on topics such as the future of work and the impact of leadership in an automated world.

Adding to the discussion, Mr Jagmohan Singh, Chief Community Officer at Sprint Milestone, encouraged students to engage in a profound reflection on their roles and purposes within an increasingly AI-dominated future.

He emphasised the irreplaceable nature of human qualities, stressing that while artificial intelligence (AI) will significantly shape the landscape, it is crucial to recognise the importance of harmonising AI advancements with inherent human strengths and values.

Student Perspectives

Nuralwani Ahmad Rozzlan Sani, a student from Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing, reflected on the event, noting that Mr Akihiko’s talk was profoundly inspiring, offering valuable insights into the future of work and practical strategies for integrating humanity with technological advancements.

Rohan Yousuf, a student from Bachelor of Arts (Honours) in Business Management (E-Business), highlighted the talk’s valuable insights on leveraging technology and AI to automate and streamline daily activities, allowing for a greater focus on core goals.

Yeo Saw Cheng Kathy, a student from Bachelor of Arts (Honours) in Tourism Management, expressed gratitude for the event, which highlighted how AI advancements are transforming industries by streamlining processes and reducing manpower needs, and appreciated the insights on the profound societal effects of automation and AI.

Reflections on the Speaking engagement

Ms Harjinder reflected that the speaking engagement inspired a forward-thinking mindset within the APU community, by emphasising the need to balance technological advancements with human values and advocating for a holistic approach to education and professional development.

In contrast, Assoc Prof Dr Devinder Kaur (Head, SoMM at APU) highlighted that the speaking engagement was exceptionally timely for the APU student community, underscoring that despite the rapid advancements of the industrial revolution driven by AI, human skills remain indispensable.

She further stressed that integrating these essential human skills with technological advancements is crucial for ensuring future success and fostering a culture of continuous innovation and adaptability in a rapidly evolving industry landscape.