Bachelor of Arts (Honours) in Digital Advertising

(R/0211/6/0021)(07/29)(MQA/FA11897)

APU-DMU DUAL DEGREE PROGRAMME

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE.

MORE THAN JUST A DIGITAL ADVERTISING DEGREE

APU is an approved partner of the Digital Marketing Institute (DMI).Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Digital Transformation for IR4.0

APU's BA (Hons) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

Asia Pacific University of Technology & Innovation (APU) receives perfect 5-Stars on Online Learning in the latest QS Stars Rating System

Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in- depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme.

Integral to this is design research, theoretical understanding and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge students learning and progression, at benchmarks stages throughout the semester.

You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.

This programme is specifically designed to provide:

Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Collaborative Industrial Partners

Portfolio & Interview Guide For Application Into APU Design Programmes

Design Student Portfolios

Duration

3 Years (6 Semesters)

Course Fees

Malaysian Fees:

Year 1
RM 31, 700.00

Year 2
RM 32, 800.00

Year 3
RM 33, 800.00

International Fees:

Year 1
RM 32, 000.00

Year 2
RM 33, 100.00

Year 3
RM 34, 400.00

Total: Malaysian - RM 98,300 | International - RM 99,500

Intake

• 25 Jul 2024
• 24 Sep 2024
• 21 Nov 2024

Award

Degree awarded by APU, Malaysia

Entry Requirements

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM	• A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.
A-LEVEL	• 2 Passes (Grade A-D) in A-Level.
UEC	• 5 Grade B’s in UEC.
MATRICULATION/ FOUNDATION	• A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
RELATED DIPLOMA	• A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent. • A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience.
PORTFOLIO	Note: Pass an Interview OR submission of Design Portfolio as required.

Equivalent qualification and / or experience which is recognised by the Senate / institution.

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS	• IELTS : 5.5 • TOEFL IBT : 46 • Pearson (PTE) : 51 • MUET : Band 4

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country

Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

Programme Outline

DEGREE LEVEL 1

Students will learn fundamental skills in relation to Digital Advertising practices. The modules offered will introduce students to areas pertaining to creative skills required in Digital Advertising. To develop students understanding of Digital Advertising practices, modules focusing on Marketing Fundamentals and Project Management will develop essential critical thinking skills.

Core Modules

Introduction To Graphic Design
Principles of Advertising
Client Brief Concept
Marketing Fundamentals, Consumer Behaviour and Creative Practice

Creative Project
Project Management
Digital Illustration
Fundamentals of Entrepreneurship

Elective Modules

Motion Graphics

Public Relations

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain a better understanding of traditional areas of Advertising practices, culture and agency management. Students will also delve into content creation practices to further develop skills in creative production for Digital Advertising through copywriting, film and media planning.

Core Modules

Social Media
Professional Practice: Client & Agency Management
Brand Strategy & Application
Innovation Processes

Advertising: Media Planning and Purchasing
Creativity and Innovation
Visual Culture

Elective Modules

Web Design & Development
Digital Film Production

Digital & Experiential Advertising
Packaging Design

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to learn about the strategic and global perspectives of Digital Advertising, with aims to groom them as leaders in the field. More focus will be given to relevant future skill sets in the areas of Digital Advertising Analytics as well as Integrated Marketing Communications to enable students to fully encompass the requirements of the global Digital Advertising industry.

Core Modules