Real-world Experience for APU Students Makes Learning More Interesting
SoMM students get to see each stage of Beryl’s Chocolate manufacturing process and learn about real-world business practises.
On 23rd June 2023, a group of 37 students from the School of Marketing & Management (SoMM) recently visited Beryl’s Chocolate Factory and Museum in Sri Kembangan, Selangor, to learn about the chocolate-making process.
Beryl’s Chocolate is now a well-loved consumer brand throughout the country and is available in over 15 countries worldwide.
SoMM Academic Leader Mr. David Ng Kok Meng and SoMM Senior Lecturer Ms. Harjinder Kaur Balbir Singh accompanied the students.
All students were excited to see how their favourite treat was made, and they learned a lot about the various procedures involved in the production process during an educational tour that began with a brief summary of Beryl’s Chocolate’s history.
Beryl’s Tour Guide Ms. Syuhaila Shamsuddin and her crew led the tour, which included a video presentation detailing the history of Beryl’s and the process of chocolate making, followed by a visit to the Beryl’s Gallery.
Mr. David Ng Kok Meng presented Ms. Syuhaila with an APU keepsake.
Origin of cocoa, different types of chocolate, and chocolate ingredients are among what they learn on the tour which includes educational illustrations, vintage machines from past days, a wide range of chocolate packaging from around the world, and priceless antiques.
The next part of the tour took the students to the factory floor. They were all attracted by the sight of giant machines, each with its own unique purpose in the chocolate-making process, as they proceeded through the factory.
“The educational aspect of the visit provided insight into the meticulous process of chocolate making, from careful selection and roasting of cocoa beans to the delicate art of tempering,” Aasiya Nadim Abdul Ghani concluded.