Paving A Path To Green Entrepreneurship

The School of Business at Asia Pacific University of Technology & Innovation (APU) officially inked a new Industry-Academia Collaboration (IAC) with Tech Murah on November 1st, 2022, to enable its students to be trained as green entrepreneurs whilst understanding better what sustainability strategy is. This will ultimately add to their competitive edge in the market once they graduate.

Professor Dr. Ho Chin Kuan, Vice Chancellor of APU (right), and Mr Danny Ng Theng Wei, Chief Executive Officer of Tech Murah, exchanging documents that lead to nurturing green entrepreneurs for the future.
Tech Murah, with its portal –, is a subsidiary of one of Malaysia's largest refurbished and reconditioned laptop companies, which allows corporate businesses (B2B) and online consumers (B2C) to trade with competitive pricing through a single platform.

This collaboration was formalised by Professor Dr. Ho Chin Kuan, Vice Chancellor of APU, and Mr Danny Ng Theng Wei, Chief Executive Officer of Tech Murah; witnessed by Associate Professor Dr. Jason Turner, APU’s Senior Head of School of Business, and Mr Berwin Jayapurna, Vice President of Strategy Recommerce, GOATS Bukalapak.

Graced by Dr. Hari Narayanan P. Ondiveeran, President of APU, the ceremony took place at its campus located at Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, and was attended by academicians, business partners, and students from the School of Business.

A newly established Industry-Academia Collaboration (IAC) between APU and Tech Murah is formalised and witnessed by (from right) Associate Professor Dr. Jason Turner, Professor Dr. Ho Chin Kuan, Mr Danny Ng Theng Wei and Mr Berwin Jayapurna.
Mr Danny Ng has been APU’s long-standing key industry partner since an inaugural collaboration formed through Danny’s e-commerce platform HomeDeal in 2018, providing APU’s students with a real-life e-business training ground. Based on the strong teamwork foundation in place, both parties have further intensified their commitment to nurturing graduates with future-proof entrepreneurial skills.
“Under the newly signed memorandum of understanding, Tech Murah is rolling out a Green Entrepreneurial Project with the School of Business at APU, to train students to be upcoming green entrepreneurs by marketing the products we provide, fully leveraging what they have learned from the lecture hall and applying knowledge in the real world. Besides earning a sustainable income from the reseller margin, they can also bring value to society, especially to those who can’t afford to buy new IT equipment to aid their learning,” said Danny Ng. 
Commenting on the green initiative and the newly established collaboration as a whole, Assoc. Prof. Dr. Jason Turner further elaborated, “A key aspect of our School of Business strategy is ‘sustainability’ and addressing Sustainable Development Goals (SDG). While APU already has visibility in the sustainability space with a research centre, student society and themes in academic programmes, engaging with Tech Murah will further develop students’ awareness of social responsibility apart from practising in real-life business scenarios.” 
“Further engagement with a successful business in this space who is already underpinning our E-Commerce programme will shape our programme and external activities in the area of sustainability to present a compelling argument to choose APU as a destination for sustainable themed programmes which infuse technology and practical application for future-facing graduates,” he concluded.