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The School of Marketing and Management (SoMM) at Asia Pacific University of Technology & Innovation (APU) recently organised an insightful industrial visit to Canon Opto on 19th February 2025.

Led by Ms Harjinder Kaur (Senior Lecturer and IAP Coordinator, SoMM at APU), this visit provided students an in-depth understanding of sustainable manufacturing practices, cutting-edge technological innovations, and the integration of environmental responsibility into modern industry. 

Activity 1: Exploring the Water Treatment Plant

Through expert guidance, students gained a comprehensive understanding of water management cycles, including wastewater collection, treatment, and discharge.

The session emphasised the importance of treating wastewater to prevent environmental pollution, ensuring that purified water is safely reintroduced into the ecosystem.

It also highlighted the vital role of wastewater treatment in maintaining public health and sanitation.

Activity 2: Exploring the Bin and Waste Management Centre

Through hands-on learning, students explored waste management and recycling practices at the Bin and Waste Management Centre.

They gained insights into waste sorting, recycling, and proper disposal while also learning about sustainable initiatives aimed at minimising environmental impact.

The session further demonstrated how businesses can integrate effective waste management strategies into their daily operations.

Activity 3: Exploring the Moulding and Metal Department

Through an immersive learning experience, students gained valuable insights into high-precision optomechanical component manufacturing.

Under expert guidance, they explored advanced techniques such as lens polishing, glass molding, and specialised coatings, along with the role of automated in-house systems in streamlining production and ensuring quality control.

The session also highlighted how digitalisation enhances efficiency, from parts inventory management to final product shipping.

Activity 4: Exploring the Lens Gallery

As for this session, it focused on optical technology and its diverse applications, providing students with insights into the principles of optics and the development of high-precision lenses.

They explored the impact of optical technology on photography, medical imaging, and consumer electronics, as well as potential career opportunities in optics, photography, and imaging solutions.

Student Perspectives

Muhammad Abdullah Ashfaq, a student from Bachelor of Arts (Honours) in Marketing Management with a specialism in Digital Marketing, found the visit insightful as it connected his academic knowledge with industry innovations, recognising Canon’s commitment to research and development in optical technologies and its potential for career development.

Noreldin Mohamed Taha Mansor, a student from Masters in Global Marketing Management, found the visit remarkable, gaining valuable insights into the intricate process of lens manufacturing, from raw materials to the final product, while being particularly impressed by Canon’s commitment to sustainability through its advanced waste management system that ensures responsible resource use.

Ahmed Khalil Ahmed, a student from Masters in Global Marketing Management, found the visit highly insightful and appreciated Canon’s advanced water recycling and filtration system, which efficiently reuses water in lens cutting and polishing, while ensuring strict adherence to environmental regulations. 

Reflections on the Industrial Visit

Ms Harjinder described the visit as a transformative experience, allowing students to bridge the gap between theoretical knowledge and real-world applications.

She emphasised that exposure to Canon’s sustainable practices and technological innovations not only enhanced students’ technical competencies, but also instilled a sense of environmental responsibility.

“The knowledge gained through this visit will undoubtedly benefit them in their future careers, equipping them with the skills to navigate an evolving industry.”

She also expressed her gratitude to the team at Canon Opto for their warm hospitality and detailed explanations throughout the visit.

“Special thanks to the team who welcomed us in a hospitable manner and guided us throughout the journey with comprehensive insights provided at each stage.

“Their expertise and dedication greatly enriched the learning experience for the students,” she said.