This field trip, part of their Geography of Travel and Tourism module, explored tourist motivations through museum tours, jungle trekking, and discussions; where APU SoGHT students learned about FRIM’s biodiversity and sustainable practices and discovered that FRIM’s commitment to conservation attracts travellers globally, emphasising the importance of natural attractions in tourism.

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Students from the Asia Pacific University of Technology & Innovation’s (APU) School of Global Hospitality and Tourism (SoGHT) recently embarked on an adventure journey to the Forest Research Institute of Malaysia (FRIM) in Kepong, Kuala Lumpur. 

This exciting field trip, a cornerstone of their ‘Geography of Travel and Tourism’ module under the guidance of Mr Jawad Husny Saari @ Ash’ari, aimed to unravel the mysteries of tourist motivation by immersing themselves in the heart of a unique ecosystem. 

FRIM, a testament to human ingenuity, boasts the title of the world’s oldest and largest man-made tropical rainforest. 

This remarkable achievement, born from decades of dedicated research and sustainable forest management, provided the perfect backdrop for students to investigate the intricate interplay between nature, conservation, and the allure of travel.

The day unfolded with a captivating introduction to FRIM’s history and its profound significance in the realm of geotourism or ecotourism. 

A guided tour through the museum offered a deeper dive into the institute’s pioneering research and its unwavering commitment to environmental sustainability.

The highlight, however, was undoubtedly the jungle trekking expedition. Armed with insights from knowledgeable guides, students ventured into the lush rainforest, their senses awakened by the symphony of nature. 

They observed the delicate balance of the ecosystem, learned about the diverse flora and fauna, and gained a first-hand understanding of the factors that motivate travellers to seek out such unique destinations.

Sheraz Shamir, a Tourism Management student from Malaysia, expressed his astonishment, “As a Malaysian, I was truly surprised to discover that FRIM is the world’s oldest and largest man-made rainforest!”

“I always assumed it was a naturally occurring forest. The sheer abundance of life thriving within this man-made ecosystem is truly remarkable, and the sustainable practices implemented here are commendable. I believe FRIM’s dedication to conservation deeply resonates with travellers from around the globe.”

Takara Miyamoto, a Tourism Management student from Japan, shared his enthusiasm as “This experience has significantly deepened my appreciation for rainforests and inspired me to explore other natural wonders within Malaysia. 

“Whether naturally occurring or meticulously crafted like FRIM, these natural attractions possess an undeniable allure for travellers worldwide, contributing significantly to the growth and development of the tourism industry.”

Mr Jawad Husny, the lecturer overseeing the module, emphasised the invaluable learning experience.

“The FRIM visit proved to be an invaluable learning experience for the students, providing them with a deeper understanding of the intricate relationship between nature, tourism, and sustainable development. 

“It underscored the vital role that these natural attractions play in captivating travellers and fostering a thriving tourism industry.”