Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality
(R3/812/6/0022)(12/26)(A6228)
Course OverviewAPU-DMU DUAL DEGREE PROGRAMME
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
To know more about APU-DMU Dual Scheme, please click HERE.
The Tourism Management programme with a specialism in Hospitality is specifically designed to provide a solid understanding of travel, tourism, and hospitality business for sustainable development of the service industry.
This three years undergraduate programme will provide a clear appreciation of tourism management and hospitality with operational and practical skills, related attractions, functions and destinations.
This programme is also a Dual degree programme offered in partnership with De Montfort University (DMU) and is recognised by International Management Institute (IMI) from Switzerland.
This programme is specifically designed to provide students with:
- An understanding of the context, nature, function and significance of travel, tourism, and hospitality activities to hold executive management and leadership positions in the services industry.
- A comprehensive awareness of technical and operational expertise, as well as sustainability of the tourism and hospitality industry with an emphasis on economic, environmental, social-cultural, and technological factors.
- Exposure to theoretical and practical issues of tourism and hospitality businesses.
- A wide range of employable skills, such as the ability to do research, develop, and market tourism and hospitality products and destinations; critical thinking; problem-solving; and interpretative skills; and excellent written and oral communication.
MORE THAN JUST A TOURISM MANAGEMENT DEGREE
Students who are enrolled in the Bachelor of Arts (Honours) in Tourism Management programme have the opportunity to opt for the IMI-Switzerland Certification and will be qualified to receive a certificate from IMI-Switzerland upon successfully completing the program.
Additionally, graduates of both the BA (Hons) in Tourism Management and the Bachelor of Arts (Honours) in Management with a specialization in Hospitality from APU will have the opportunity to enroll in the MSc Degree in International Hospitality and Events Management programme at IMI-Switzerland.
3 Years (6 Semesters)
RM 31, 000.00
RM 32, 200.00
RM 33, 400.00
International Fees:
RM 32, 000.00
RM 33, 100.00
RM 34, 400.00
Total: Malaysian - RM 96,600 | International - RM 99,500
• 25 Jul 2024
• 24 Sep 2024
• 21 Nov 2024
Degree awarded by APU, Malaysia
GENERAL REQUIREMENTS | |
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0). |
A-LEVEL | • 2 Passes (Grade A-D) in A-Level |
UEC | • 5 Grade B’s in UEC. |
MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
ENTRY TO LEVEL 2 OF THE DEGREE: | |
DIPLOMA | • Successful completion of the APU Diploma or • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board) |
Any qualification that APU accepts as equivalent to the above.
ENGLISH REQUIREMENTS | |
INTERNATIONAL STUDENTS |
• IELTS : 5.0 • TOEFL IBT : 40 • Pearson (PTE) : 47 • MUET : Band 3.5 |
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
DEGREE LEVEL 1
Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which business operate - Management, Law, Entrepreneurship, Marketing, People Management and Accounting, with specific focus on issues involved in managing services. We will also expose them towards business & communication skills, computing & IT skills, and independent learning. Students will also be exposed to techniques and applications involved in virtual reality and augmented reality in Introduction to VRAR and Metaverse.
- Accounting Skills
- Business and Communications Skills
- Digital Thinking and Innovation
- Introduction to Management
- Marketing
- People Management
- Fundamental of Entrepreneurship
- Introduction to Hospitality & Tourism
- Introduction to Service Management
- Legal Aspects in the Hospitality and Tourism Industry
- Introduction to VRAR and Metaverse
DEGREE LEVEL 2
A broader range of skills will be learnt, in which students will gain a better understanding in tourism and hospitality business with modules such as e-tourism, digital marketing, consumer behaviour, retail, geography, international culture and communication, revenue management, hotel accommodation and restaurant management. In addition, they will explore topics and techniques in various sectoral applications within tourism and hospitality management. We will further nurture their creativity and innovation as well as independent learning to prepare them for the workplace and for further research activities.
- Digital Marketing
- Consumer Behaviour
- Business Research Methods
- Innovation Process
- E-Tourism
- Geography of Travel and Tourism
- International Cultural and Communication
- Retail Travel Operation
- Ticketing and Computer Reservation System
- Hospitality & Tourism Revenue Management
- Hotel Accommodation Management
- Restaurant Management
INTERNSHIP (16 WEEKS)
Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3
Students will make use of their previous studies and industrial experience to extend their familiarity in tackling contemporary issues and sustainable practices, in the areas of related policies, marketing, events and management, with aims to groom them as a tourism and hospitality industry leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
- Crisis Management and Communication
- Venture Building
- International Tourism Marketing
- Meetings, Incentives, Conventions and Exhibitions
- Monitoring and Evaluation of Service Management
- Managing People and Performance
- Investigations in Hospitality Management
- Tourism Policy, Planning and Development
- Sustainability in Tourism & Hospitality Industry
- Hotel Innovation Management
- Hospitality Management Project
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
- Guest Relations Manager
- Travel and Tour Consultant
- Corporate Travel Manager
- Restaurant Management
- Hotel Manager
- Resort Manager
- Event Manager
- Entertainment Manager
- Retail Business Manager
- Tourism, Culture and Conservation Representative
- Marketing Manager