Bachelor of Arts (Honours) in Tourism Management

(R3/812/6/0022)(12/26)(A6228)

APU-DMU DUAL DEGREE PROGRAMME

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE.

Asia Pacific University of Technology & Innovation (APU) receives perfect 5-Stars on Online Learning in the latest QS Stars Rating System

This programme is specifically designed to provide students with:

The knowledge and skills required for you to play a leading role in travel and tourism related service industries.
A critical awareness of travel and tourism’s roles in business, the environment and sustainability.
Advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing your intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning.
Skills that will enable you to work across diverse sectors of the tourism industry.
Modules to develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism.

MORE THAN JUST A TOURISM MANAGEMENT DEGREE

Students who are enrolled in the Bachelor of Arts (Honours) in Tourism Management programme have the opportunity to opt for the IMI-Switzerland Certification and will be qualified to receive a certificate from IMI-Switzerland upon successfully completing the program.

Additionally, graduates of both the BA (Hons) in Tourism Management and the Bachelor of Arts (Honours) in Management with a specialization in Hospitality from APU will have the opportunity to enroll in the MSc Degree in International Hospitality and Events Management programme at IMI-Switzerland.

Duration

3 Years (6 Semesters)

Course Fees

Malaysian Fees:

Year 1
RM 31, 000.00

Year 2
RM 32, 200.00

Year 3
RM 33, 400.00

International Fees:

Year 1
RM 32, 000.00

Year 2
RM 33, 100.00

Year 3
RM 34, 400.00

Total: Malaysian - RM 96,600 | International - RM 99,500

Intake

• 25 Jul 2024
• 24 Sep 2024
• 21 Nov 2024

Award

Degree awarded by APU, Malaysia

Entry Requirements

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM	• 2 Passes in STPM with a minimum Grade C (GP 2.0).
A-LEVEL	• 2 Passes (Grade A-D) in A-Level.
UEC	• 5 Grade B’s in UEC.
MATRICULATION/ FOUNDATION	• Passed Foundation programme (minimum CGPA of 2.0).
ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA	• Successful completion of the APU Diploma or • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

Any qualification that APU accepts as equivalent to the above.

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS	• IELTS : 5.0 • TOEFL IBT : 40 • Pearson (PTE) : 47 • MUET : Band 3.5

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).

Programme Outline

DEGREE LEVEL 1

Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which business operate - Management, Law, Entrepreneurship, Marketing, People Management and Accounting, with specific focus on issues involved in managing services. We will also expose them towards business & communication skills, computing & IT skills and independent learning. Students will also be exposed to techniques and applications involved in virtual reality and augmented reality in Introduction to VRAR and Metaverse.

Common Modules

Accounting Skills
Business and Communications Skills
Digital Thinking and Innovation
Introduction to Management
Marketing
People Management

Fundamental of Entrepreneurship
Introduction to Hospitality & Tourism
Introduction to Service Management
Legal Aspects in the Hospitality and Tourism Industry
Introduction to VRAR and Metaverse

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain better understanding in business management, such as International Culture & Communications, Retail Travel Operation, Consumer Behaviour. In addition, they will explore topics and techniques in various sectoral applications within tourism management. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Common Modules

Digital Marketing
Consumer Behaviour
Business Research Methods
Innovation Process

E-Tourism
Geography of Travel and Tourism
International Cultural and Communication

Specialised Modules

Sports and Recreational Tourism
Retail Travel Operations
Sports and Recreational Facilities Management

Ticketing and Computer Reservation System
Hospitality & Tourism Revenue Management

INTERNSHIP (16 WEEKS)

Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of tourism management, in the areas of strategic and marketing aspects together with environmental issues, with aims to groom them as a tourism industry leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Common Modules