The School of Marketing and Management (SoMM) at Asia Pacific University of Technology & Innovation (APU) hosted Bell It In, which is an engaging game show inspired by Family Feud on 14th November 2024.

Under the guidance of Mr Eugene Foo Sheh Chin (Lecturer, SoMM at APU), the competition sought to strengthen relationships among students from various schools at APU, providing an engaging platform to promote mental well-being and foster a supportive community in line with Sustainable Development Goal 3 (SDG 3). 

Exciting Competition and Interactive Rounds

Four vibrant teams, which are Begal Beam, Wong Edan, The Continental, and CYBEROVERRATED, brought their creativity, energy, and teamwork to the stage, making the competition lively and unforgettable. 

The competition featured three engaging and thoughtfully designed rounds, each addressing a unique aspect of student life and well-being.

In the first round, participants shared relatable and lighthearted insights, such as their favorite campus meals, creating a warm and humorous start.

The second round spotlighted SDGs, where participants delved into meaningful discussions on ways APU could enhance its initiatives to align with SDG 3.

The final round focused on mental wellness, as participants exchanged valuable strategies for managing stress and their mental health, addressing a crucial topic for university students.

Together, these rounds combined entertainment with purposeful dialogue, making the competition both enjoyable and impactful. 

Reflections on Bell It In

Mr Eugene highlighted that the engaging and well-organised competition successfully fostered unity among students from various programmes, building meaningful connections.

In contrast, Assoc Prof Dr Devinder Kaur (Head, SoMM at APU) highlighted the profound impact of Bell It In on fostering a sense of community and enhancing student well-being.

She emphasised the importance of such initiatives in creating a supportive environment where students can engage, collaborate, and develop essential life skills beyond academics.

Additionally, she praised the competition’s strong alignment with SDG 3, highlighting how it not only inspired students to prioritise mental health, teamwork, and personal growth but also encouraged them to actively engage in fostering a healthier and more supportive campus community.