BA (Hons) in Industrial Design


Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

To know more about APU-DMU Dual Scheme, please click HERE.

If architects design the house, then industrial designers design everything inside.

Industrial Design is the professional practice of designing products used by millions of people around the world every day. Every product you have and interact in your home is the result of a design process and thousands of decisions aimed at improving your life through design.

Industrial designers develop the concepts for manufactured products, furniture, such as cars, home appliances, and toys. They combine art, business, and engineering to make products that people use every day. Industrial designers consider the function, aesthetics, production costs, and usability of products when developing new product concept.

In the first and second year, student will be exposed to various skills from manual sketching, digital sketching to model making, realising their concept design into reality. Besides that, they will be exposed to various theories and knowledge that are essential in the world of Industrial Design. They can choose to be specialised in 1 main area in their final year from the 4 specialism which are:

  • Product Design

  • Furniture Design

  • Transport Design

  • Sustainable Design

This programme is specifically designed to provide students with:

  • A holistic experience in the field of industrial design. Industrial designers focus on the product’s appearance and value on top of how it functions, how it’s manufactured and user experience.

Design Student Portfolios


3 Years (6 Semesters)

Malaysian Fees:
Year 1
RM 26, 000.00
Year 2
RM 27, 500.00
Year 3
RM 28, 300.00

International Fees:
Year 1
RM 28, 600.00
Year 2
RM 29, 700.00
Year 3
RM 29, 900.00

Total: Malaysian - RM 81,800 | International - RM 88,200

• 21 Apr 2021

• 31 May 2021

Degree awarded by APU, Malaysia

STPM • A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects and a Credit in Bahasa Melayu and a Pass in English at SPM level. (MUET Band 1 is required for all Malaysian Students)
A-LEVEL • 2 Passes in A-Level with a Pass in English at SPM/ O-Level/ IGCSE or its equivalent.
UEC • 5 Grade B’s in UEC. (MUET Band 1 is required for all Malaysian Students)
MATRICULATION/ FOUNDATION • A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
RELATED DIPLOMA • A Diploma in Design & Media or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.
PORTFOLIO Note: All applicants will be individually assessed via a portfolio, interview including drawing.

Equivalent qualification and / or experience which is recognised by the Senate / institution.
* A Pass in an interview and a drawing test is required for BA (Hons) in Industrial Design.

• TOEFL IBT : 35-45
• Pearson (PTE) : 36
• MUET : Band 3

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).


First-year students will be focusing on the fundamentals of industrial design which includes drawing, creative thinking, project management, design process and model making. Student will be exposed to various skills from manual & digital sketching, brain storming methods to model making realising their concept design into reality. Students will be working in team managing projects, handling restricted timeline, develop communication skills as well as entrepreneurial skills.

Common Modules
  • Creative Project
  • Presentation Techniques
  • Trend and Visual Thinking
  • Design History and Context
  • Digital Illustration

Option Modules
  • Computer Aided Design (CAD)
  • Material and Form
  • Project Management
  • 3D Design


Second-year students will be exposed to advanced 3D modelling skills, focusing on advance form and conceptual design. The students will be required to transfer and decipher the consumer needs, market needs and problems into designs that will lead to solving a problem for those needs. Holistic design consideration such as ergonomic design, manufacturing process, understanding different materials and market needs will be the pinnacle focus in the second year.

Common Modules
  • Ergonomics
  • Digital Design Project
  • Model Making
  • Universal Design
  • Manufacturing Process

Option Modules
  • Product Design*
  • Transport Design*
  • Furniture Design*
  • Sustainable Design*
  • Creativity and Innovation
  • Automotive Design Innovation
  • Advance 3D Visualisation

* Modules determined by area of interest


Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.


In the final year, students will make use of their knowledge from previous studies and industrial experience to produce a high quality final year project. Students are allowed to choose the topic or area of study based on the specialism topics of their choice. Students will then need to manage project, design process, timeline and budget. Conversely, students will be able to explore industry projects and competition brief. Lastly, students will get to display and present their work in the final year exhibition, professional industry guests are invited to view and assess the students work.

Common Modules
  • Research Project Report
  • Exhibition Design
  • Design Futures

Option Modules
  • Industry Project*
  • Production Visualisation*
  • Professional Project 1*
  • Professional Project 2*

*Projects unique to specialism

MQA Compulsory Subjects*

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)

Please click HERE for Portfolio Development Programme  

  • Industrial Designer
  • Product Designer
  • Furniture Designer
  • Transport Designer
  • Toy Designer
  • Jewelry Designer
  • Sustainable Designer
  • System Designer
  • UX Designer
  • Packaging Designer
  • Shoe Designer
  • Props Designer
  • 3D Designer
  • Surface Designer
  • Model Maker
  • Graphic Designer
  • Interior Designer
  • Color Specialist
  • Project Manager
  • Event Designer/ Coordinator

OLEO Elderly Smart Cart by Christopher Yong Zhen An

"EzWalk" by Marilyn Chow Le

"BREEZ Smart Air Purifier" by Lee William

"SCAN360D" Laser Scanner & 360 Camera by Alan Choi Jeng Lam