APU Enterprise Wednesday: Why Knowing Your Target Customers Matters

Enterprise Wednesday is back with another eye-opening session, and this time we’re inviting Ms. Nadzirah Hashim, the CEO and Marketing Strategist of Wavemakers over to share her entrepreneurship approach with you.<br /> <br /> Nadzirah has spent the last decade building her career in marketing communications for various industries and now she works remotely with her co-founder and the all-women team at Wavemakers where they train, consult and execute marketing communication strategies for various businesses.<br /> <br /> Let’s learn a tip or two from Ms. Nadzirah, who will be revealing the secret for brands to thrive in their industry and explain why knowing your target customers matters.